ABOUT DEMANIC

THE BRAND

Demanic is a small Danish men’s jewelry company officially established in the early spring of 2019. Every product is carefully designed and crafted by hand in Copenhagen, and we’ve made it our biggest goal to provide all our customers with the most unique bracelets we can possibly manage by combining our passion for classic stone-beaded bracelets with everything related to the world of rock’n’roll.

THE NAME

The name of Demanic is a combination of the two words, “Demonic” and “Man”, but in this context “Demon” is meant as a guiding spirit rather than an evil being. Demon or Daemon is the Latin word for the Ancient Greek “Daimon” (δαίμων: “god”, “godlike”, “power”, “fate”), which originally referred to a lesser deity such as the daemons of ancient Greek mythology, and just like the original Daimons, the six-pointed star of Demanic has become the tutelary spirit or astral compass behind the brand.

THE LOGO

In addition to the six-pointed star that still adorns most of our jewelry, a new logo has also found its way into the world of Demanic. The triangle which today serves as our main logo is a visual variant of the ancient Alchemists’ Earth symbol – one of the four classical elements in ancient Greek philosophy and science and commonly associated with qualities of heaviness, matter and the terrestrial world.

THE BEGINNING

Despite the fact that Demanic was not officially open for business until 2019, the idea and development behind the company goes way back to a time when Demanic founder & CEO, Stiggi went on a hiking trip through the river of Acheron – one of the five rivers to form the boundary between Earth and the Underworld in ancient Greek mythology. At the end of this trip his eyes suddenly caught an old, dull looking object by the shoreline. A heavy stone neither beautiful nor flashy in any way, but with a magical appearance and spiritual energi that instantly made him pick up the stone and bring it all the way back to Denmark. The stone from Acheron became the beginning of a lifelong passion for natural stones and precious metals, and its rightful place on a wooden shelf in Stiggi’s office is at the same time a true reminder of all the beauty and magic, Planet Earth still has to offer.

THE MOTIVATION

It’s the sum of a lifetime with music and living life to the fullest combined with years of practicing the art of jewelry crafting that has lead to the quality brand, Demanic is today, and we will continue making the most wicked bracelets possible as well as keeping our prices on a reasonable level and our customers one hundred percent satisfied.

THE PRODUCTS

We may prefer our whiskey a little stronger, our rock’n’roll a little harder and our horror movies scary as hell, but our passion for the beauty of nature is indisputable and the products we make are both luxurious, highly exclusive and served with a billion years of attitude.

The Stone of Acheron