During the last 200 years – since Englishman, Thomas Hancock invented and patented “Elastic” in 1820 – the rubber industry has come quite a long way, and today you can find an almost infinite number of companies producing elastic cords for all kinds of purposes and in a variety of different colors and thickness.
However, when searching through the internet for cool elastic accessories, the one (and major important) thing you can never be sure of, is the quality. Approximately 90 percent of all elastic bracelets are strung with cheap elastic cords which basically means that your newly purchased wrist companion will eventually go dull, loose its elastic feel or simply break after a far too short period of time.
At Demanic we acknowledge the importance of good quality which is why we only use the very best and most durable elastic cord on the market.
And should your Demanic bracelet ever break or weaken after the warranty has expired, we will happily restring the product for the price of the postage alone.